Nau Men's Outerwear
Nau (pronounced "now") is a clothing company based in Portland, Oregon. They make sustainable urban+outdoor apparel - integrated designs for the modern mobile life.
All aspects of their business - from the product to the business model - are an extension of who they are and how they live.
They design for themselves, first. If they won't wear it, why should you. The same goes for business: if they can't stand behind the decisions they make, why should you. So, in that sense, they're a little self-absorbed..
